Many professionals choose to enhance their office space with graphics during a refit or redesign. When chosen intentionally, graphics can be an extension of a company’s brand, values and culture. But they can also facilitate positive emotional and professional responses by employees.
As the traditional workplace fades into obscurity, more and more professionals are recognising the need to accommodate a shift in workstyles and to create a sense of place for their employees. This can be done through a variety of different methods, including strategic design. And strategic design not just in relation to the modal, but also in relation to visual aspects.
One aspect of office design that deserves to be given more considered thought is graphics. Experiential graphic design makes use of environmental graphics within an office space to, amongst other things, make statements and communicate messages to those within it. Graphics can also work to make office working a more positive experience.
Just as there are certain messages that they can convey to those within an office, there are particular ways that graphics can benefit office design.
Create positive emotional responses by team members
Intentional experiential graphics can have a psychological benefit to those exposed to it, in relation to the psychology of those environments that those graphics emulate on people’s mood and stress levels. For example, graphics can be utilised to emulate biophilic design and create an enriched sense of personal well-being.
Many office design professionals now integrate graphic treatments of natural scenes, such as leafy canopies or forest scenes. Similar methods can be utilised with different natural or environmental scenes to evoke different positive emotional responses.
Generate a greater sense and understanding of team
Graphics can also communicate a feeling of understanding between organisation and team members, and as a result, be beneficial towards company objectives as those people better understand expectations. These may be conscious through graphics which utilise text to emphasise messages, or subconscious communication through graphics that enliven and enrich the team experience.
Set subconscious guidelines to privacy and openness
Experiential graphics can be used in office design as a means towards denoting how and why you want teams to engage with particular spaces. For many organisations, it is integral to find and communicate the right balance between privacy and openness. Clearly the main consideration here is built environment, but in order to have the biggest effect, design choices also come into play.
Denote and define different areas within an office
Graphic choices are able to define different areas and establish a sense of community and place between different teams and areas. These can be beneficial by enabling a much securer sense of wayfinding. It can be challenging, but experiential graphic design choices can be used to mobilise individual’s normal movements and increase their perception of each area.